About

Power Isn’t Given. It’s Claimed.

Hi, I’m Jennifer Damaskos. Investor, identity strategist, and creator of Unapologetically In Power.

I teach high-performing women how to stop living by invisible rulebooks, strip the identity masks they’ve worn to succeed, and build a life, leadership style, and wealth strategy that actually feels like them.

And yes, I’ve worn the Overachiever mask in every shade… until I finally burned the whole box.

I didn’t build a personal brand—
I launched a rebellion in heels.

Because we’re not here to play small,
shrink back, or stay polite.

It’s time to stop proving your worth—
and start owning your power like you were born for it.

From IT systems and boardroom strategy… to real estate deals and reinvention coaching.

For over 20 years, I’ve lived in two worlds: high-stakes IT systems and executive operations on one side… and human transformation on the other.

I’ve led teams, built infrastructures, and sat in rooms where performance was everything—even if it cost you your nervous system. I know exactly what it’s like to hit the metrics and still feel like you’re disappearing inside your own life.

Today, I help powerhouse women break free from the checklist life and the masks that keep it in place—the Overachiever, the Fixer, the Independent One, and all her sisters.

Through the Identity Mask Quiz, the Strip the Mask™ Mini Experiences, and my deeper coaching containers, I guide women into a version of success that’s designed, not inherited… regulated, not frantic… wealthy, not just “doing well.”

✨ Ready to Rise?

Your next step after the Identity Mask Quiz.

If you’re done just understanding your patterns and you’re ready to actually change how you live, Rise is where we start.

This foundational experience is designed for high-performing women who are tired of overachieving for approval and want success that feels powerful, regulated, and genuinely theirs.

Inside Rise, you’ll burn the invisible rulebook, start releasing the masks you’ve been wearing to cope, and design a version of life, leadership, and wealth that finally fits the real you. Not the performance version.

Enroll in RISE Now

What Kind of Unapologetic Leader Are You?

Discover the power behind your pattern.

You’ve been running the show. But which version of you is actually calling the shots? The calm strategist? The over functioning fixer? The fiercely independent one who never asks for help?

Take the Identity Mask Quiz to uncover your primary mask, understand what it’s protecting, and meet the woman you’ve always felt underneath it.

Take the Identity Mask Quiz