Unapologetically You
🎙️Episode 12: Future Self Is Calling - Stop Reacting, Start Creating from Your Vision
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🎙️Episode 12: Future Self Is Calling - Stop Reacting, Start Creating from Your Vision

Sep 09, 2025

The Reaction Trap: Why Most Businesses Stay Stuck

Most successful women are running their businesses in reaction mode—reacting to client demands, market shifts, everyone else's timelines. But here's what they don't tell you in business school: You cannot build an extraordinary business by reacting to your current reality.
If you want breakthrough revenue, industry recognition, the freedom to design life on your own terms, you have to stop creating from your circumstances and start creating from your future self.

The Awakening: When Loss Becomes Clarity

When Jennifer's mom passed, people expected her to get back to "normal"—the same business routines, leadership style, version of success she'd been building. But there was no normal left.
She had two choices:
  • Option 1: Patch herself up and squeeze back into the old business model
  • Option 2: Create something entirely new from the version of herself she hadn't fully met yet
That was the moment she realized the only way forward wasn't through grief or exhaustion—it was through her future self.

The Science: Why Future Self Thinking Works

Psychologists call this "future self continuity"—how connected you feel to who you're becoming, not just who you are today.
Stanford's Dr. Hirschfield found that people who connect with their future selves are:
  • 73% more likely to make long-term financial decisions that build wealth
  • 65% more likely to stick with health and wellness habits
  • 2.4 times more likely to take bold career moves
  • 87% more likely to delay gratification for bigger rewards
The entrepreneurial edge: Dr. Shane Frederick at Yale discovered entrepreneurs who make decisions from their future self perspective generate:
  • 34% higher revenue in their first five years
  • 2.1 times faster scaling
  • 56% higher life satisfaction

The Two Ways of Creating: Circumstances vs. Future Self

Creating from Circumstances Sounds Like:

  • "I can't raise my prices because clients might leave"
  • "I can't hire support because revenue isn't consistent yet"
  • "I can't turn down this project because I need the money"
  • "I can't launch my idea because what if it fails?"

Creating from Your Future Self Sounds Like:

  • "My future self runs a premium business, so I'm pricing accordingly now"
  • "The woman I'm becoming leads a team, so I'm hiring support today"
  • "This project isn't aligned with where I'm going, so it's a no"
  • "My future self took bold moves, so I'm launching even if I'm scared"
One keeps you stuck. The other builds the business you actually want.

Your Future Self Activation Exercise

Step 1: The Vision Close your eyes and picture yourself five years from now in your business:
  • Where are you working?
  • What kind of clients are you serving?
  • How do people introduce you?
  • What are you known for?
  • What does financial freedom actually feel like in your body?
Step 2: The Conversation Ask your future self directly:
  • What do you want me to know right now?
  • What's the most important decision I need to make this month?
  • What would you do differently than what I'm planning?
Step 3: The Integration Write down the first three things that come up. Don't filter. Don't overthink.

Step 4: The Commitment Pick one decision you're facing this week. Ask: "What would my future self choose?" Then make that choice.
That's how you start becoming her today.

The RISE Connection: Creating from the Future

This is exactly why Module One of RISE is called "Reclaim: Create from the Future." We don't build extraordinary businesses from burnout, exhaustion, or even grief. We build them from the future.
The module includes:
  • Daily future self activation process
  • Reverse gap planning (build strategy from where you want to be, not where you are)
  • The mirror walk visualization that makes your future self feel real and accessible
  • Possibility writing (stop asking "what if it doesn't work?" and start asking "what if it works beyond what I imagined?")

Your Future Self Is Waiting

What decisions are you making today that your future self would change? How much longer are you willing to react your way through building something that could be extraordinary?
Your future self is already successful. She's already solved the problems you're wrestling with today. All you have to do is listen and choose her.

Ready to step into the woman who creates from her vision instead of her circumstances? Join the Rise program and learn the daily practices that transform reactive entrepreneurs into visionary leaders who build from their future, not their fear.

You’re not just here to listen. You’re here to rise.

This is your space to reconnect with the woman beneath the roles.

These companion notes aren’t fluff. They’re the fuel and the framework behind each episode—crafted to help you integrate the real talk, power prompts, and shifts you’re craving.

Because growth isn't a hack. It's a homecoming.

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